Heather Musgrove and Tricia Wakefeld from Visible Effects with their awards.
Category : Retail and Small Business
Visible Effects was established and opened in November 2002 to address the Mildura community’s need to access cosmetic treatments available in metropolitan centres within the Mildura area — negating the need to travel for often very short treatments.
A market gap was identified by the directors, initially for laser hair removal, as measurable numbers of Mildura residents were travelling to Melbourne or Adelaide to access permanent hair reduction.
From this identifiable market gap the rest of this now diverse business was rapidly developed within 18 months to now cater for an extensive variety of cosmetic procedures, most of which were formally not available within 400 kilometres of Mildura.
This has meant sourcing professionals and staff training to acquire the skills needed for these treatments. Visible Effects branched further into the wellness market and after only 18 months moved into their new purpose-built clinic with day spa on Lime Avenue to capture the tourist and relaxation market, as well as the corrective cosmetic market.
Visible Effects is now a full Medispa, one of the first in regional Australia and has its own expanding product range, including its own range of 100% Australian-made mineral makeup.
The services at Visible Effects are delivered by cosmetic surgeons, registered nurses and beauty therapists, depending on the treatment being sought, which makes Visible Effects a truly professional service business.
Some procedures involve the whole team at various stages of the client’s treatment plan.
Visible Effects offers cosmetic treatments that range from liposuction and skin stitching to eyebrow sculpting and massage and everything in between.
The business aims to create a visible positive change to client appearance through a treatment plan that they choose to suit their lifestyle, budget and timeframe.
Article sourced from the Sunraysia Daily.