At Visible Effects we believe that cosmetic products and makeup can and should be good for your skin. It is this philosophy that lead to the creation of Visible Effects Mineral Makeup, a wholly Australian owned and operated range of wholesale mineral make up.

In the past few years there has been a drive from cosmetic companies to ensure the ingredients in cosmetics are actually beneficial to the skin. As such, mineral make up has become an industry buzz-word, with traditional cosmetic companies adding their own versions of mineral foundation and other products to their ranges.

However, like food it is important to check the ingredients. True Mineral Foundations are made up entirely of minerals, which when pulped, become a silk-like powder consisting of mica, zinc oxide, titanium dioxide and iron oxides. These minerals, by nature, scatter light, so light is deflected from the skin rather than be absorbed by it. This reduces the appearance of fine lines, larger pores and ‘Gods Flaws’, all the while offering excellent sun protection.

Mineral Cosmetics are also anti-inflammatory, anti-microbial, non-comedogenic and water-resistant! Ingredients to avoid when choosing mineral foundation include clay (sometimes disguised as ‘Kaolin’), which can dry the skin, or bismuth oxychloride, which can irritate sensitive or inflamed skin. Also watch out for talc – we all know this ingredient is to be avoided.

Visible Effects use Z-Cote uncoated zinc, which is standard by which all zinc minerals are graded. Some companies use lower grades of zinc oxide to save money, but these grades can often allow sun damage and the true excellence of mineral foundation is the natural in-built sun protection offered by the addition zinc to the formulation.

Visible Effects Mineral Makeup is gentle enough to apply on freshly derma-braised or waxed skin!

For these reasons and many more, choose Visible Effects Mineral Makeup - your skin will love you for it!